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January 2nd, 2008

Pragma. A pragmatic solution.

When I worked in mail order computer sales I started out selling products related to Macintosh computers to consumers. At that time I didn’t sell Macs, just everything related to them. As the company changed my position changed with it. With little notice I was thrown into the shark pool that is IT today, and was asked to sell to Fortune 500 and 1000 companies. I received some training in everything from cabling, backups and computers as well as some of the more specialized areas such as configuration of networks including servers. Yes, I’m one of those girls, the ones that know what many of the acronyms you hear mean. LAN, WAN, CRM, SSH, FTP, TCP/IP. The company I worked for often asked us, the sales reps, to position ourselves as a one stop shop for all computing products.

When calling to pitch networking and when responding to bids an answer I frequently heard was “we need a Secure Server and we’re looking at Fortress SSH with the client server”. Our bids frequently lost because clients felt that there were better products then what we had out there, and that those products were made by Pragma. Now that the company I worked for is no more and I am no longer in sales, it makes sense. Why wouldn’t a corporate client buy highly specialized security related solutions for their network from a catalog that carries everything from mousepads to servers? Because they needed their solution right the first time. And when you need something right, don’t you typically go to an expert? Someone who specializes in doing what you need? Of course you do. You would no sooner buy specialized software such as this from a one stop computer shop as you would buy a car from a bicycle dealer.

Pragma is an expert in servers, telnet and ssh software. That is all they do. Pragma is a Microsoft Gold certified partner, which means that they have proven they have extremely specialized knowledge to use in creating customer solutions, demonstrated excellence in customer satisfaction and received in depth training directly from Microsoft. They’ve been in business for more than sixteen years. And, I’m thinking that from a customer point of view, when your department is responsible for building your infrastructure you only want a solutions provider who’s been in the game for a while and knows the answer to your question because that’s the only product they carry, rather than someone who tells you they don’t know and to let you check with their tech (who is frequently another rep nearby). That’s the kind of provider that you not only want, it’s the kind you trust.

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